The Moon Rabbit's loyalty, tirelessness, dedication and self-sacrifice in service of the Moon Goddess reflect our desire to make heavenly beauty products for all. Truly, we love playing with make-up and skincare, finding what works best for the demands of a modern lifestyle. That's why every aspect from formulation wearability, compatibility to product design is painstakingly pored over so that you can simply be your best self while capturing a sense of celestial wonder.