Beautéreine means beauty queen. We choose the name to embody our commitment to help women discover their true selves, be independent, grow as the leader of their own life, and understand  their own values.

Being beauty queen  means living the life with gratitude and passion, also willingness to step up to achieve the goals. Because there is no real beauty that is attractive without confidence.

As a proud Indonesian brand, Beautéreine began the journey from scratch and always make sure to use only the best natural mediterranean ingredients and pour the care and love in every single drop formula we made. The formula is specially made for the characteristics of Asian skin and focuses on restoring the skin’s regeneration phase.