We then founded oullu on the belief that fragrance is able to translate, evoke, and indulge the world of memories and emotions. Our products are created with the modern Indonesian in mind, to provide original scents with a contemporary aesthetic at affordable prices, without compromising on quality.

That's when "oullu represents everyone" came about. We wanted to create fragrances which can evoke something within everyone; be it mood, nostlagia, or even a persona. Our desire to share this journey with people have led us here.